Formula 1 chief expects Apple to pursue streaming rights beyond US
Formula 1 favors separate broadcast agreements for individual markets, while Sky has extended its UK rights deal through 2034.
Apple is expected to seek Formula 1 streaming rights in additional countries when bidding opportunities arise, Formula 1 CEO Stefano Domenicali told investors during an earnings call for parent company Liberty Media.
Domenicali said both sides were satisfied with their US agreement and that opportunities elsewhere were part of their discussions. Apple holds exclusive US streaming rights, with every race available live and on demand through an Apple TV subscription.
Apple and Formula 1 have reported positive results for viewership and subscriber acquisition under the US arrangement, but neither has disclosed exact audience figures.
Formula 1 has previously said it prefers choosing broadcast partners market by market rather than handing worldwide rights to a single provider. In the United Kingdom, Sky has renewed its agreement through 2034.
Liberty Media CEO Derek Chang said having Apple as a prospective bidder outside the US would benefit the business. He also said the company continues to consider ways to introduce product innovations.
